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E3 2010 – Nintendo: Back in the Game

E3 2010 – Nintendo: Back in the Game

As early as the 1970s, Nintendo was already at work making a dent in the then-early age of the gaming industry with the Color TV Game series in 1977 and the development of games like Donkey Kong for arcade cabinets and Game & Watch on handhelds. However, it wasn’t until 1983 that the Nintendo Entertainment System was launched, which gave Nintendo dominance in the industry’s console and handheld wars. Although this was challenged when Sony entered the battlefield with the PlayStation in 1994 and its successor console, the PlayStation 2 in 2000, which topped Nintendo’s sales, the birth of the Wii once again gave Nintendo the edge, and they’ve held their ground ever since. Through the years, Nintendo has picked up and maintained a loyal fan base that grew up with classic characters and game series like Mario, Zelda, Donkey Kong, and Kirby.

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E3 2010: Ubisoft: Bridging Reality and Virtual Reality

E3 2010: Ubisoft: Bridging Reality and Virtual Reality

At the end of day 1 at E3 2010, Ubisoft held a press conference to showcase their latest projects. They came out with what can only be described as a two prong attack on the industry, the first phase being to keep a firm hold on the market with their franchises, and the second phase to start finding new, innovative ways to integrate the latest gaming technology into people’s lives, both in interactivity and by taking gaming away from the console. From the looks of it, Ubisoft has effectively succeeded in both objectives.

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E3 2010: EA’s Bid to Reclaim Shooter Crown

E3 2010: EA’s Bid to Reclaim Shooter Crown

One thing was clear in the EA Press Release at E3 2010: they are coming back to reclaim the shooter crown and set the bar higher than before. However, many question if it be done. Can EA topple the reigning king of the genre, Activision, with its Call of Duty Franchise? Just to give an idea of how different EA’s approaches are, let’s jump back to last year. EA was geared towards more family-oriented games such as The Sims 3 and Charm Girls Club, as well as the sports demographic with the announcement of EA Sports MMA and Fight Night 4.

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E3 2010: Microsoft Losing Focus?

E3 2010: Microsoft Losing Focus?

First up to bat this year is Microsoft, and I must say their video left me with mixed feelings. After last year’s major announcement of Project Natal (or, as I call it, The Origins of Skynet ), I was expecting quite a few major announcements to reinforce last year’s incredible display previewing the capabilities showcased through Milo and Kate.

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