E3 2010: Ubisoft: Bridging Reality and Virtual Reality
At the end of day 1 at E3 2010, Ubisoft held a press conference to showcase their latest projects. They came out with what can only be described as a two prong attack on the industry, the first phase being to keep a firm hold on the market with their franchises, and the second phase to start finding new, innovative ways to integrate the latest gaming technology into people’s lives, both in interactivity and by taking gaming away from the console. From the looks of it, Ubisoft has effectively succeeded in both objectives.
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