E3 2010: EA’s Bid to Reclaim Shooter Crown
One thing was clear in the EA Press Release at E3 2010: they are coming back to reclaim the shooter crown and set the bar higher than before. However, many question if it be done. Can EA topple the reigning king of the genre, Activision, with its Call of Duty Franchise? Just to give an idea of how different EA’s approaches are, let’s jump back to last year. EA was geared towards more family-oriented games such as The Sims 3 and Charm Girls Club, as well as the sports demographic with the announcement of EA Sports MMA and Fight Night 4.
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